There’s a moment that happens to many drivers, usually after a close call or a friend’s accident story, when they realize they’ve been operating a two-ton vehicle in public spaces…
There’s a specific moment when a tracking tag stops being useful, and it rarely coincides with when it stops working. It happens when the battery notification appears, and you realize…
There’s a particular moment in many relationships when reading stops being a solitary activity and becomes a shared environmental experience. It usually happens after moving in together, when bedtimes stop…
There’s a particular kind of cognitive dissonance that happens when someone who owns an iPhone, an Apple Watch, and a MacBook reaches into their gym bag and pulls out earbuds…
For most of the iPhone’s existence, charging has been the least interesting part of owning one. You plug it in before bed, you wake up, it’s full. The charger itself…
There’s a minor civil war happening inside cars right now, and it has nothing to do with electric versus gas. It’s about whether your iPhone belongs on the dashboard or…
There’s a specific kind of contortion that iPhone owners know well. You’re sitting on the couch, or lying in bed, and you want to keep scrolling, but the battery is…
There’s a reason most chargers are white or black. They’re meant to fade into the background, to be utilitarian and unremarkable, the kind of object you forget about the moment…
There used to be an unspoken hierarchy around outlets in shared spaces. Whoever got there first claimed the charger, the cable, the spot closest to the nightstand or the couch.…
There’s a gesture most iPhone owners know by muscle memory: the pocket reach. Something buzzes, you pull out the phone, you check the screen. It happens dozens of times a…
Most people never thought about their microphone until they had to use it constantly. Video calls were occasional, podcasts were something other people made, voice memos were quick and disposable.…
Most people go years without thinking about what’s inside their walls. The pipes work, the wires carry electricity, the insulation presumably exists somewhere behind the drywall. Unless something breaks or…
There’s a specific moment most iPhone owners recognize: you pick up your charging cable and notice the rubber coating has started to split near the connector. It’s still functional, technically,…
There’s a specific kind of stress that sets in around 20 percent battery. You start closing apps, lowering brightness, skipping the video you wanted to watch, calculating how many hours…
For a few years, the trajectory seemed clear: wireless was the future, cables were the past, and MagSafe had made the transition feel inevitable. You just snapped the power bank…
There’s an irony embedded in modern MacBook ownership: the laptop is thinner and lighter than ever, designed for portability and minimalism, but many users now keep it tethered to a…
For most of the iPhone’s existence, headphone sound was something that just happened. You plugged them in, or paired them over Bluetooth, and they sounded however they sounded. Apple’s EarPods…
Travel used to mean packing a cable inventory. One for the iPhone, one for the MacBook, maybe another for the iPad if you were bringing it. Each device had its…
There’s a particular spatial awareness iPhone users develop around their home audio setup: knowing exactly where HomePod coverage ends, which rooms require pulling out your phone to play music directly,…
There’s a specific nighttime micro-anxiety Apple users know well: wondering whether your iPhone is actually charging or just sitting on the MagSafe puck making contact but not drawing power. You…
There’s a specific choreography Apple users perform each night: iPhone plugged into the cable on the left, Apple Watch on the magnetic charger behind the lamp, AirPods case connected to…
